Age of influencers: grey areas of medical advertisement

In the age of open access to information one can drown under the sheer amount of it. We watch TV and YouTube, follow Facebook, Instagram, Snapchat, Ticktock and whatever else exists. This new unmanageable flow that comes to us without any filter brings new dangers not only to kids of the Generation Z but also older people, who still did not develop critical thinking enough to spot red flags.

One of the newest ways keeping in touch with fashion and hot topics for many people is following the influencers. If we draw a portrait of a typical influencer of 2020 it will be a young girl with unbelievable body (usually because nearly half of that body is manmade, starting with breast implants and finishing with liposuction), juicy lips and little nose (nose job, obviously), she drinks only vitamin cocktails and uses about 50 different products to create a “natural look”. And this person posts non-stop. She takes millions of photos in swimsuits in exotic locations and records a story about every step she takes in life. And you follow her…into the gray area of advertising.

Governments are creating new regulations in the sphere of medical advertisement every month, but social networks are staying highly unregulated. Many influencers are using this to get into collaborations with the plastic and esthetic surgeons and clinics, sometimes abroad. The way they present the information can be perceived as a “personal experience” and blogging, but underneath it lays a good old fashion advertisement. Hold still for the Promocode they might give you in the end of the stream. In the format of Instagram story, you can shoot the whole process of injection of fillers or any other face cosmetic surgery and even give doctors credentials in the end and it will not be falling into the legal terms of publicity.

All this said we are not asking you to stop following people on Instagram or write a complaint each time they promote something. What we want you to remember is this: healthcare, and especially invasive treatments are no joke. You shouldn’t be choosing your plastic surgeon based on his wide smile on silly ticktock video or on recommendation of an Instagram star that is no more than 20 years old.

Do not risk your health and choose the professional based on reasonable research, check for:

  • Presence in official sources (in France it would be Conseil national de Ordre des Médecins)
  • Credentials, memberships in international and local medical organizations
  • Reputation and experience
  • Prices and what they include

Let us tell you more about the last point. The prices of the doctor with an experience and established cabinet usually won’t be lower than average. The tricks like “bring your friend”, “code promo” and “discount for following on Instagram” might be a bad signal, so always do a deep research on this practice, the materials they are using, if their prices include the follow ups after the surgery, OR itself and anesthesia. So next time you google “plastic surgeon near me”, please, keep that in mind!

Posted in News, Body, Breast, Face on Mar 25, 2020